The end of digital trust is near: how clibrated trust can help us
bookPart
Trust is paramount for creating social and business relations, adopting technology, cooperating and creating economic value. With an increasingly digital economy, no wonder the importance of digital trust is advocated by so many scholars and businesses alike. However, contrary to purported common wisdom, we propose that actual trust is not created through communicating one’s trustworthiness, and should not be an isolated goal in itself. Rather, real trustworthiness comes from actively practicing fair and transparent policies and conduct, the establishment and maintenance of which rests with both the trustor (e.g., a customer) and the trustee (e.g., a supplier). In this paper, we introduce the concept of calibrated trust, and how it relates to the need for increased customer involvement.
TNO Identifier
956409
Publisher
KPN
Source title
European Cyber Security Perspectives 2020
Editor(s)
Wekke, K. van der
Place of publication
Amsterdam
Pages
17-19
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