Sustainable business model innovation
report
What is a business model? If you ask 100 people, you may get 100 different answers. But most people will probably agree that the core of a business model is how a company delivers value to its customers and makes a profit. By creating a win-win for both the company and the customers, a successful business model thrives under the forces of the market. It scales, replicates and lasts. That is why business models are so important for advancing sustainability. A sustainable business model should be able to not only bring customer value and company profit, but also benefits to the environment and society. As the business proliferates, it will simultaneously improve the well-being of people and the planet. If this works, it would be a most powerful, resilient and pleasant pathway for the much-needed transition towards a sustainable future. But sustainable business models are not easy to create. Our conventional business models have been validated and perfected over decades and centuries to deliver customer value and company profit. Now suddenly adding the sustainability dimension into it, questions are arising everywhere. How to find the new magic formula to bring sustainability benefits, without sacrificing, or perhaps even enhancing customer value and company profit (remember, that is what makes a business model powerful in the first place!)?
TNO Identifier
877972
Publisher
TNO
Collation
69 p.
Place of publication
Den Haag