Sectoral Innovation Foresight. Wholesale and Retail Trade Sector. Final Report. Task 2
report
The internationalization, concentration and differentiation of retailing is challenging the traditional retail and wholesale sector organisation and its distribution structures that firms have employed to get goods and services to market. With the intensification of competition and speed of change in the sector, retailers and wholesalers have to become responsive to consumer demands by developing and differentiating retails formats and corresponding innovations.
The focus of this report is on the retail sector, for the reason that retailers are the link between consumers on the one side and a wide range of actors on the other side, including wholesalers, suppliers, logistics services, providers of payment systems, advertising and marketing agencies, construction services, waste industry and recycling services. Based on an analysis of the co-evolution of demand side drivers and science and technology drivers, a set of scenarios for the possible future development of the retail and wholesale sectors are presented in this paper.
The diversification of lifestyles, transportation costs, regulation as well as the structure of the sector (further market concentration versus a more diverse landscape of retail and wholesale services) are considered the most interesting drivers
The focus of this report is on the retail sector, for the reason that retailers are the link between consumers on the one side and a wide range of actors on the other side, including wholesalers, suppliers, logistics services, providers of payment systems, advertising and marketing agencies, construction services, waste industry and recycling services. Based on an analysis of the co-evolution of demand side drivers and science and technology drivers, a set of scenarios for the possible future development of the retail and wholesale sectors are presented in this paper.
The diversification of lifestyles, transportation costs, regulation as well as the structure of the sector (further market concentration versus a more diverse landscape of retail and wholesale services) are considered the most interesting drivers
TNO Identifier
539769
Publisher
European Commission
Collation
69 p.
Place of publication
Brussels
Files
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