Post-project market review as a tool for stimulating commercialisation of knowledge creation projects
conference paper
Post-Project Reviews are mainly used as a tool to improve organisational learning (Busby, 1999; von Zedtwitz, 2002). However, the concept of post-project review can also be used as a tool to identify new market potential and to hand over technical knowledge from technical to marketing personnel (von Zedtwitz, 2002). This chapter presents the findings of a research project on the improvement of commercialisation at a research organisation. After the problem analysis, a session based on the concept of post-project reviews is introduced as one of the potential solutions to improve the commercialisation of knowledge creation projects. © 2009 Emerald Group Publishing Limited. All rights reserved.
TNO Identifier
493120
ISSN
18760228
Publisher
Emerald Group Publishing Ltd.
Source title
New Technology Based Firms in the New Millennium. vol 7
Pages
89-101
Files
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