Intuition versus deliberation : The role of information processing in judgment and decision making
doctoral thesis
In sum, I may conclude that the way we make decisions affects how we attend to and process information, which in turn affects the quality of our judgments and decisions (Chapter 2). When we rely on reasons or analyze, we focus on details and possibly ignore other valuable sources of information. When relying on intuition we focus on the global picture and incorporate affective reactions and processing fluency as information in our judgment (Chapter 4). However, preference for decision strategies is affected by processing style. A local focus induces a preference for and reliance on deliberation, while a global focus induces a preference for and reliance on intuition (Chapter 3). Also, people experience more value of the decision outcome when the strategy they are using fits their current orientation, that is, when they make deliberate decisions in a local focus or intuitive decisions in a global focus (Chapter 3). The effects of relying on intuition or on reasons depend on individuals' knowledge and experience. Judgments and decisions made by novices (individuals low on experience and knowledge) and experts (individuals high on experience and knowledge) are not affected by judgment mode. Novices perform poorly and experts adequately, irrespective of whether they rely on reasons or on intuition. Intermediates however (those who are high on experience and low on knowledge), benefit from relying on intuition, in comparison to relying on reasons (Chapter 5).
To sum up; it does not always hurt to trust your intuition.
To sum up; it does not always hurt to trust your intuition.
TNO Identifier
446221
ISBN
978-94-6182-079-2
Publisher
Off Page
Collation
150 p.
Place of publication
Amsterdam