Business modelling in the fuzzy front end of innovation
conference paper
In this paper we address the techno-economic dilemma in the fuzzy front end of R&D consortia: how to bridge the gap between the lack of knowledge on future demand for a technology and the need to make design decisions. The problem in these types of collaborations that the business interests to develop this technology differs per consortium member, and the technology developed consists of a heterogeneous set of technological components that need to be integrated. A business modelling methodology is proposed to deal with issues, and aims to deliver a comprehensive range of techno-economic design choices in terms of service concepts as well as system design. This paper describes this methodology and the results from its first validation in the long term R&D project FascinatE.
Topics
TNO Identifier
446200
Source title
The R&D Management Conference 2011, 28-30 June 2011, Norrköping, Sweden
Files
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