Impact of advertisements during channel zapping on quality of experience
conference paper
Nowadays various digital television services are available. However, the user of these services experiences longer delays than the traditional analog TV while switching from channel to channel. The digital TV operator usually displays a black screen with the channel number during zapping. However, it could be interesting for the TV viewer, if the operator displays a screen with information instead of just a black screen. This information may be an advertisement, information about the target channel, personalized content of the user etc. In this paper, we describe a subjective experiment where the Quality of Experience (QoE) of channel zapping was quantified, while displaying a random set of advertisement pictures during zapping. It is found that, for longer zapping times, advertisements give better QoE than the black screen. However, when zapping times are small,users prefer a black screen over a glance of an advertisement picture. © 2009 IEEE.
Topics
TNO Identifier
241652
Source title
Proceedings of the 5th International Conference on Networking and Services, ICNS 2009, 20-25 April 2009, Valencia, Italy
Pages
249-254
Files
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