Centralized content portals: Itunes and the publishing industry
conference paper
This paper addresses new questions around media performance as a result of the rise of centralized content portals such as iTunes or MySpace. We first describe the rise of centralized content portals in different media industries, and discuss how these portals are creating a dominant position for themselves by using lock-in strategies. Then we describe the concept of media market performance, and discuss two important media performance concepts: access and diversity. Using scenario analysis, this paper describes three learning scenarios that outline the effects of different configurations of centralized content portals on behavior of publishers, users and advertisers, and through that content on access to and diversity of content.
Topics
TNO Identifier
466488
Source title
11th International Conference on Electronic Publishing, ELPUB 2007, 13-15 June 2007, Vienna. 'Openness in Digital Publishing: Awareness, Discovery and Access'
Pages
75-83
Files
To receive the publication files, please send an e-mail request to TNO Repository.