Exploring human centred approaches in market research and product development - Three case studies
conference paper
How can human centred approaches in market research and product development improve the process and results of innovation? Based on case studies two recommendations are formulated: 1) use a comprehensive view on man for studying people's behaviour, needs and wishes while they use products or services; and 2) employ an open dialogue and cooperation between the project's client, people in RcD, and end-users or customers, including a willingness and ability to change the product based on the findings. © 2004 ACM.
Topics
TNO Identifier
352079
Publisher
ACM
Source title
Conference on Dutch Directions in HCI, Dutch HCI '04, 10 June 2004 through 10 June 2004, Amsterdam. ference code: 79955
Place of publication
New York, NY
Pages
1-4
Files
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