Will broadcasters survive in the online and digital domain?
conference paper
Digital television and the internet are fundamentally changing media markets. Consumers have access to an increasing amount of news, information and entertainment. In addition to traditional media companies such as publishers and broadcasters new players enter the market as content producers, packagers, marketers and distributors. These changes threaten the position of traditional broadcasters. This paper explores the ways in which broadcasters have responded to these challenges and identifies opportunities and bottlenecks for broadcasters' development of digital media services. Based on desk research and case studies it points at audiovisual archives and distinct criteria for quality and editorial standards as the main assets of traditional (public service) broadcasters. Copyright issues, regulatory constraints on public service broadcasters and differences between broadcast and internet culture are among the main bottlenecks. © Springer-Verlag Berlin Heidelberg 2007.
Topics
TNO Identifier
240557
Publisher
Springer
Source title
Interactive TV: a Shared Experience 5th European Conference on Interactive Television, EuroITV 2007, 24-25 May 2007, Amsterdam, Netherlands
Editor(s)
Cesar, P.
et al
et al
Place of publication
Berlin : [etc]
Pages
86-95
Files
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