Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection
conference paper
MediaCampaign's scope is on discovering and inter-relating advertisements and
campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity. ©2008 IEEE.
campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity. ©2008 IEEE.
Topics
TNO Identifier
181586
ISBN
9781424420445
Article nr.
4564932
Source title
2008 International Workshop on Content-Based Multimedia Indexing, CBMI 2008 Y2 - 18 June 2008 through 20 June 2008, London, 73450
Files
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