Network organizations and the role of virtuality gaming
conference paper
Today, rnanagement faces the challenge of operating effectively and efIiciently in turbulent mass customization
markets. More and more emphasis is put on managing demand to satisfy customer needs while value chains are shortened to
remain cost effective and profitable to all cormpanies in the chain. New intermediary functions arise and old ones change
or get redundant as a result of lirnited added value. Effective cornmunication of information within a networked
organisnation assumes a communication and transaction architecture. Electronic commerce provides such architectures
and integrated solftware environments.
markets. More and more emphasis is put on managing demand to satisfy customer needs while value chains are shortened to
remain cost effective and profitable to all cormpanies in the chain. New intermediary functions arise and old ones change
or get redundant as a result of lirnited added value. Effective cornmunication of information within a networked
organisnation assumes a communication and transaction architecture. Electronic commerce provides such architectures
and integrated solftware environments.
TNO Identifier
95200
Publisher
The Society for Computer Simulation International
Source title
The International Workshop on Harbour, Maritime & Industrial Logistics Modelling and Simulation, September 16-19, 1999, Genoa, Italy
Editor(s)
Bruzzone, A.G.
Merkuriev, Y.A.
Mosca, R.
Merkuriev, Y.A.
Mosca, R.
Pages
251-255
Files
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