Searched for: subject%3A%22marketing%22
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van Lieshout, M. (author)
This chapter discusses the value of personal data from two complementary perspectives: the value of personal data for firms and the value of personal data for individuals. The chapter starts with a short introduction into the rise of personal data markets – markets basically driven by the economic exploitation of personal data. Then the chapter...
bookPart 2015
document
Syed, M.H. (author), Burt, G.M. (author), Kok, J.K. (author), d' Hulst, R. (author)
A large number of demand side management schemes have been proposed in literature for provision of frequency control ancillary services to the network. However, it is assumed that all the flexible devices within the network are managed and controlled under one demand side management (DSM) scheme. In this paper, two independent demand side...
conference paper 2015
document
de Ipiña, J.M.L. (author), Salvi, O. (author), Hazebrouck, B. (author), Jovanovic, A. (author), Carre, F. (author), Saamanen, A. (author), Brouwer, D. (author), Schmitt, M. (author), Martin, S. (author)
Nanotechnology is considered one of the key technologies of the 21st century within Europe and a Key-Enabling Technology (KET) by Horizon 2020. Standardization has been identified in H2020 as one of the innovation-support measures by bridging the gap between research and the market, and helping the fast and easy transfer of research results to...
conference paper 2015
document
Revel, G.M. (author), Martarelli, M. (author), Emiliani, M. (author), Gozalbo, A. (author), Orts, M.J. (author), Bengochea, M.T. (author), Guaita Delgado, L. (author), Gaki, A. (author), Katsiapi, A. (author), Taxiarchou, M. (author), Arabatzis, I. (author), Fasaki, I. (author), Hermanns, S. (author)
The paper describes the methodology followed for the development of new cool products in order to widen the range of existing solutions both including coloured (even dark) materials and extending the application also to building vertical components. Cool coloured ceramic tiles and acrylic paints for façades and roof membranes have been developed...
article 2014
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Risto, M. (author), Martens, M.H. (author)
Purpose: In-car support systems focus increasingly on improving traffic flow and throughput. Advisory systems allow for fast market penetration, advising drivers how to drive in order to improve general flow. By following the advice, drivers cannot create a beneficial effect by themselves but rely on other road users to comply as well. Drivers...
article 2014
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Nyeng, P. (author), Kok, K. (author), Pineda, S. (author), Grande, O. (author), Sprooten, J. (author), Hebb, B. (author), Nieuwenhout, F. (author)
The EcoGrid concept proposes to extend the current wholesale electricity market to allow participation of Distributed Energy Resources (DERs) and domestic end-consumers in system balancing. Taking advantage of the smart grid technology, the EcoGrid market publishes the real-time prices that entail an appropriate response of DERs and flexible...
conference paper 2013
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Kamphuis, I.G. (author), Macdougall, P. (author), van der Veen, W. (author), Bakker, E. (author), van de Velde, J. (author)
Apart from the optimal real-time electricity price to buy the electricity, the optimal, time dependent, capacity contracted with the DSO is of crucial importance for concerted charging of electric vehicles in a parking garage. The battery management system, on its turn, imposes constraints on the sequence of steps in which power is transmitted....
conference paper 2013
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Fijan-Roemer, D. (author), van Marwijk, D. (author), van Putten, D. (author), Jansen, E. (author), Tiggeler, E. (author), van der Schee, A. (author), Poldervaart, K. (author)
report 2013
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Cizel, A. (author), Boonstra, A. (author), Langley, D.J. (author), Tan, C.W. (author)
In this paper we explore the state of current knowledge about online social networks (OSNs), and their role in precipitating changes in existing market structures. We do so by reviewing more than 30 recent papers from top-ranked journals in the relevant fields of study. We begin by providing a comprehensive explanation of OSN antecedents that...
conference paper 2013
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van den Broek, T.A. (author), Koers, W. (author), Langley D.J., (author)
Numerous examples have shown that mass participation in online anti-branding communities can affect marketing managers’ decisions by forcing firms to change their behaviour. Prior research has shown that incorrect responses can worsen reputational damage. This paper presents a new method to train and research marketing managers’ behaviour with...
conference paper 2013
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Ham, E.L. (author), Benschop, A.W. (author), Kodde, H.H. (author), Janssen, E.G.O.N. (author), van Berlo, S.W.C. (author), van den Berg, F.H. (author), van den Akker, E. (author), Oldenburg, M. (author), van de Kieft, J. (author)
In deze tijd van specialisatie zijn bedrijven zich meer en meer aan het focussen op de zaken waar men echt goed in is en men dus met de top mee kan. Voor ontwikkeling van nieuwe producten of diensten moeten bedrijven elkaar opzoeken om ervoor te zorgen dat 1 + 1 = 3 wordt. TNO heeft hoogwaardige kennis, maar geen toegang tot de markt en mkb...
book 2013
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Booij, P.S. (author), Kamphuis, V. (author), van Pruissen, O.P. (author), Warmer, C. (author)
For the built environment it is envisaged that in the next decades the total annual energy demand, both thermal and electric, could be covered by renewable sources generated within the built environment. More and more thermoelectric elements, such as heat pumps and thermal storage, will enable conversion from heat to electricity and vice versa....
conference paper 2013
document
Anonymous, (author)
It is important to be able to quantify risks in order to determine LNG behaviour and to ensure its containment. This facilitates comprehensive safety management. Quantitative risk assessments are necessary to enable the selection of preventive and protective measures that suit the situation. Every situation demands a different measure in terms...
other 2013
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Gratsos, G.A. (author), Thanopoulou, H.A. (author), Veenstra, A.W. (author)
bookPart 2012
document
Malone, K. (author), Kievit, M. (author), Maas, S. (author)
Cooperative Systems will play a critical role in enabling safe, smart and clean transport, as well as meeting the European Commission's 2020 policy goals. There is today a general understanding of the benefits of cooperative systems but there is still a need for further validation of the estimated benefits based on large scale trials. Progress...
conference paper 2012
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Kok, J.K. (author), Roossien, B. (author), MacDougall, P. (author), van Pruissen, O. (author), Venekamp, G. (author), Kamphuis, R. (author), Laarakkers, J. (author), Warmer, C. (author)
Response of demand, distributed generation and electricity storage (e.g. vehicle to grid) will be crucial for power systems management in the future smart electricity grid. In this paper, we describe a smart grid technology that integrates demand and supply flexibility in the operation of the electricity system through the use of dynamic pricing...
conference paper 2012
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Sebastian, R. (author)
Fibre Reinforced Polymer (FRP) material and the associated technologies for bridge construction and refurbishment have been proven to be durable and sustainable. Much research and a number of recent projects have demonstrated that FRP bridges can also be cost-effective, provided that the cost and benefits over the lifecycle are considered and...
public lecture 2012
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Ding, Y. (author), Nyeng, P. (author), Ostergaard, J. (author), Trong, M.D. (author), Pineda, S. (author), Kok, K. (author), Huitema, G.B. (author), Grande, O.S. (author)
This paper provides an overview of the Ecogrid EU project, which is a large-scale demonstration project on the Danish island Bornholm. It provides Europe a fast track evolution towards smart grid dissemination and deployment in the distribution network. Objective of Ecogrid EU is to illustrate that modern information and communication technology...
conference paper 2012
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Nederlandse Organisatie voor Toegepast-Natuurwetenschappelijk Onderzoek (author)
book 2012
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Kalisingh, S.S. (author)
Het Diabetes Fonds en TNO starten een vernieuwend gezamenlijk onderzoeksprogramma om door lichttechnologie pijnloze bloedsuikermetingen mogelijk te maken én ‘slapende’ insuline producerende cellen op te sporen. Met dat laatste komt de genezing van diabetes weer een stap dichterbij. Beide partijen hebben vandaag de samenwerkingsovereenkomst...
other 2012
Searched for: subject%3A%22marketing%22
(41 - 60 of 129)

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