Servitisation on consumer markets: entry and strategy in Dutch privatelease markets

Servitisation on consumer markets: entry and strategy in Dutch private lease markets

Servitisation, which occurs when products are offered with service components as product-service bundles, has increased rapidly in consumer markets during recent years because of digitalisation. Digital technologies have enabled the emergence of peer-to-peer marketplaces and made it possible for B2B lease and rental actors to push for B2C...