Searched for: subject:"SP2%5C%2B%5C-%5C%2BStrategy%5C%2B%26%5C%2BPolicy%5C%2B2"
(1 - 7 of 7)
document
van den Broek, T.A. (author), Ehrenhard, M.L. (author), Langley, D.J. (author), Groen, A. (author)
Activist groups increasingly use computer-mediated communication (CMC) channels to mobilize large groups of consumers to persuade incumbent firms to change their contested strategies or practices. The attributes of CMC channels change the effectiveness of persuasion processes in organizations. Similarly, attributes may change the effectiveness...
conference paper 2014
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Langley, D.J. (author), van den Broek, T.A. (author)
TNO onderzoekers naar de invloed van sociale media. De potentie van het internet om onze woede te verenigen en te ontladen is groot, al zijn de wettelijke kaders nog vaag
article 2013
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van den Broek, T.A. (author), Koers, W. (author), Langley, D.J. (author)
Numerous examples have shown that mass participation in online anti-branding communities can affect marketing managers’ decisions by forcing firms to change their behaviour. Prior research has shown that incorrect responses can worsen reputational damage. This paper presents a new method to train and research marketing managers’ behaviour with...
conference paper 2013
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van den Broek, T.A. (author), Ehrenhard, M. (author), Langley, D.J. (author), Groen, A. (author)
The Internet allows advocacy organizations to reach a large audience in an efficient way. When such advocacy organizations predominantly act online, they are termed dotcauses. Dotcauses play an increasingly important role in creating and maintaining social movements that are aimed at promoting sustainability. Yet, like offline social movements,...
article 2012
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van den Broek, T.A. (author), Ehrenhard, M. (author), Groen, A. (author), Langley, D.J. (author)
conference paper 2011
document
van den Broek, T. (author), Langley, D. (author)
article 2010
document
Langley, D.J. (author), van den Broek, T.A. (author), TNO Informatie- en Communicatietechnologie (author)
conference paper 2010
Searched for: subject:"SP2%5C%2B%5C-%5C%2BStrategy%5C%2B%26%5C%2BPolicy%5C%2B2"
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