Searched for: subject%3A%22Ethnography%22
(1 - 1 of 1)
Greco, A. (author), Long, T. (author), de Jong, G. (author)
Purpose – The aim of this research is to investigate the relationship between (dual) organizational identity and individual heuristics – simple rules and biases – in the process of strategy change. This paper offers a theory on identity reflexivity as a cognitive mechanism of strategy change in the context of organizational hybridity. Design...
article 2021