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Steenis, N.D. (author), van Herpen, E. (author), van der Lans, I.A. (author), Ligthart, T.N. (author), van Trijp, H.C.M. (author)
Building on theories of cue utilization, this paper investigates whether and how packaging sustainability influences consumer perceptions, inferences and attitudes towards packaged products. A framework is tested in an empirical study among 249 students using soup products varying in packaging material and graphics. The findings show that ...
article 2017