Searched for: author:"Ehrenhard, M.L."
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van den Broek, T.A. (author), Ehrenhard, M.L. (author), Langley, D.J. (author), Groen, A. (author)
Activist groups increasingly use computer-mediated communication (CMC) channels to mobilize large groups of consumers to persuade incumbent firms to change their contested strategies or practices. The attributes of CMC channels change the effectiveness of persuasion processes in organizations. Similarly, attributes may change the effectiveness...
conference paper 2014
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Nguyen, D. (author), van den Broek, T.A. (author), Hauff, C. (author), Hiemstra, D. (author), Ehrenhard, M.L. (author)
We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action (van Zomeren et al., 2008). We find that...
conference paper 2015
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van den Broek, T.A. (author), Need, A. (author), Ehrenhard, M.L. (author), Hiemstra, D. (author), Priante, A. (author)
conference paper 2015