Title
Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection
Author
Rehatschek, H.
Sorschag, R.
Rettenbacher, B.
Zeiner, H.
Nioche, J.
de Jong, F.
Ordelmann, R.
van Leeuwen, D.
TNO Defensie en Veiligheid
Publication year
2008
Abstract
MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement campaigns on television, Internet and in the press. For this purpose we introduce a first prototype of a fully integrated semantic analysis system based on an ontology which automatically detects new creatives and campaigns by utilizing a multimodal analysis system and a framework for the resolution of semantic identity. ©2008 IEEE.
Subject
Image segmentation
Indexing (of information)
Ontology
Semantics
Content-based multimedia
Creatives
Detection and tracking
Fully integrated
Multi-modal
Multimodal analysis
Semantic analysis
Information theory
To reference this document use:
http://resolver.tudelft.nl/uuid:f665ab01-6461-4543-8656-38e896f56b83
DOI
https://doi.org/10.1109/cbmi.2008.4564932
TNO identifier
181586
ISBN
9781424420445
Source
2008 International Workshop on Content-Based Multimedia Indexing, CBMI 2008 Y2 - 18 June 2008 through 20 June 2008, London, 73450
Article number
4564932
Bibliographical note
Sponsors: : COST292 Action on Semantic Multimodal Analysis of Digital Media; Multimedia and Vision Research Group at Queen Mary, Univ. London; K-Space; X-MEDIA
Document type
conference paper