Title
Dissemination and implementation of "Aging Well and Healthily": A health-education and exercise program for older adults
Author
Westhoff, M.H.
Hopman-Rock, M.
TNO Preventie en Gezondheid
Publication year
2002
Abstract
The article describes the dissemination and implementation of the Aging Well and Healthily (AWH) program in the Netherlands. In the period 1997-1999 this process was monitored by means of telephone interviews with 263 participants, 28 peer educators, and 13 organizers. The program participants were mainly physically active and relatively healthy people in their mid 70s. The peer educators were in their late 50s. The overall satisfaction with the content and delivery of the AWH program was good; 13% of the participants enrolled in related local sports activities. In total, the AWH program was run 57 times, which did not meet the target of 50 times a year. Different factors could have negatively influenced dissemination. In the first place, the organization of the program was perceived to be complex and not compatible with the values of the organizations that were to implement the program. Also, 3 national implementation partners had organizational problems of their own. The results were used to design a new social marketing strategy, which appears to be successful.
Subject
Healthy for Life
Health
Healthy Living
Dissemination
Elderly
Health promotion
Physical activity
aged
aging
exercise
female
health care delivery
health education
health program
health promotion
human
major clinical study
male
marketing
Netherlands
physical activity
review
satisfaction
sport
To reference this document use:
http://resolver.tudelft.nl/uuid:c7d20884-7d4a-4a2e-83d4-69919e17598a
TNO identifier
236733
ISSN
1063-8652
Source
Journal of Aging and Physical Activity, 10 (4), 382-395
Document type
article