Print Email Facebook Twitter Benchmarking promotion and deployment activities regarding intelligent vehicle safety systems in the EU Title Benchmarking promotion and deployment activities regarding intelligent vehicle safety systems in the EU Author de Kievit, M. Malone, K.M. Zwijnenberg, H. van Arem, B. TNO Bouw en Ondergrond Publication year 2008 Abstract This paper presents the results of a Benchmarking study performed in the European Union on Awareness and Promotion & Deployment activities related to Intelligent Vehicle Safety (IVS) systems (1). The study, commissioned by the European Commission under the Intelligent Car Initiative (a i2010 flagship initiative), consisted of three phases: definition phase, data collection and analysis. The definition of the indicators and identification of the stakeholders made use of the translation of the AIDA-concept (Acceptance, Interest, Desire, Action) to the IVS systems context: the AUWE-concept (Awareness, Understanding, Willingness-to-buy, Equipment). It identified potential activities of different stakeholders to influence deployment of IVS systems. In the second phase data for the different stakeholder groups was collected by means of a web questionnaire in the 27 concerned countries. The data revealed that the different countries in the EU have different levels of awareness and are currently working on a wide range of promotion and deployment activities. In the analysis it was shown that promotion and deployment activities addressing the “willingness-to-buy” lacks attention. This resulted in recommendations for the commission in setting up a set of guidelines in order to assist the countries and stakeholders in these countries to raise awareness and to unfold promotion and deployment activities in a efficient manner Subject Traffic To reference this document use: http://resolver.tudelft.nl/uuid:8c348e3e-1830-4a5d-af25-fdd4fd07e5e5 TNO identifier 331798 Source 87th Transportation Research Board Annual Meeting, 13-17 January 2008, Washington DC, 1-15 Document type conference paper Files To receive the publication files, please send an e-mail request to TNO Library.