Title
Changes in self-reported energy balance behaviours and body mass index during a mass media campaign
Author
Verheijden, M.W.
van Dommelen, P.
van Empelen, P.
Crone, M.R.
Werkman, A.M.
van Kesteren, N.M.C.
Publication year
2012
Abstract
Background: Prevention of (serious) overweight can be achieved by means of small behaviour changes in physical activity and/or diet. Objective: To evaluate a mass media campaign promoting energy balance behaviours in a Dutch population. Effects were examined for body mass index (BMI) and five energy balance behaviours. Methods: A representative cohort study of 1200 Dutch adults was employed. Data were collected at four moments. Two campaign waves were launched, following T1 (targeting the general adult population) and T2 [targeting low socio-economic status (SES) men], respectively. Regression analyses were performed to estimate the short-term and long-term effects of campaign exposure. Results: In total, data of 1030 participants (86%) were available. Time trends showed unfavourable changes in most but not all energy balances behaviour for the total sample. No differences were found for BMI. No differences in the outcome measures were found as a result of exposure to the first campaign (19%). A short-term effect of exposure to the second campaign (29% exposure) was found (T2-T3), but only for low SES respondents, with increases in the attention being paid towards food choice (P = 0.02). At long term, BMI was less likely to increase among exposed people with a non-Dutch ethnicity (P = 0.01, T2-T4). Conclusions: Exposure to the campaign was low. The first campaign wave had no effects on BMI and energy balance behaviours. Small but favourable changes in attention towards food choice and BMI for at-risk populations were observed among those exposed to the second campaign wave. © The Author 2012. Published by Oxford University Press. All rights reserved.
Subject
Human
LS - Life Style
BSS - Behavioural and Societal Sciences
Healthy Living
Cohort
Energy balance
Evaluation
Mass media
Overweight
To reference this document use:
http://resolver.tudelft.nl/uuid:7150d442-369e-4a30-a013-1c2ed584b288
TNO identifier
447253
ISSN
0263-2136
Source
Family Practice, 29 (SUPPL. 1), i75-i81
Document type
article