Print Email Facebook Twitter Business-driven innovations towards more sustainable chemical products Title Business-driven innovations towards more sustainable chemical products Author Visser, R. Jongen, M. Zwetsloot, G. TNO Kwaliteit van Leven Publication year 2008 Abstract The aim of the study presented here was to gain an understanding of business-driven innovations towards more sustainable chemical products and processes. A case study was undertaken to assess and analyse the experiences of five different companies. These companies varied in size from small to a multinational, and they also varied in their position in the production chain. Interviews were held with a number of key players in each firm. The objective of business-driven innovation is to place more sustainable products in upcoming markets. The acceptance of customers and the general public may complicate the innovation process. Commercial managers played an important role in the innovation processes, whereas environmental managers hardly played a role at all. Most innovations were indirectly triggered by (the expectation of) new regulations in frontrunner countries, which were regarded as indications of future market changes (market triggering regulation). © 2007 Elsevier Ltd. All rights reserved. Subject WorkplaceVeilig en Gezond WerkenBusiness-driven innovationsChemical substancesDemand and supply chainEnvironmental managersSustainable product innovationCustomer satisfactionEnvironmental managementManagersProduct developmentSupply chainsSustainable developmentBusiness-driven innovationsChemical substancesDemand and supply chainEnvironmental managersIndustrial chemicals To reference this document use: http://resolver.tudelft.nl/uuid:66ab2e97-2abe-4908-a0a7-b4ed84000a3f DOI https://doi.org/10.1016/j.jclepro.2007.10.007 TNO identifier 240585 ISSN 0959-6526 Source Journal of Cleaner Production, 16 (Suppl. 1), 85-94 Document type article Files To receive the publication files, please send an e-mail request to TNO Library.