Print Email Facebook Twitter Temporal work by consultants in nascent market categories Title Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing Author Hilkamo, O. Barbe, A.S. Granqvist, N. Geurts, A. Publication year 2021 Abstract The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on. Subject Market categories;emergenceTemporal work;Quantum computingMarket for knowledge To reference this document use: http://resolver.tudelft.nl/uuid:5185e464-2754-415e-a9c5-159cdabf8b7e TNO identifier 956575 Publisher Routledge ISSN 0953-7325 Source Technology Analysis and Strategic Management Document type article Files To receive the publication files, please send an e-mail request to TNO Library.