Title
Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computing
Author
Hilkamo, O.
Barbe, A.S.
Granqvist, N.
Geurts, A.
Publication year
2021
Abstract
The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on.
Subject
Market categories;
emergence
Temporal work;
Quantum computing
Market for knowledge
To reference this document use:
http://resolver.tudelft.nl/uuid:5185e464-2754-415e-a9c5-159cdabf8b7e
TNO identifier
956575
Publisher
Routledge
ISSN
0953-7325
Source
Technology Analysis and Strategic Management
Document type
article