Title
Synchro Mania - Design and evaluation of a serious game creating a mind shift in transport planning
Author
Buiel, E.F.T.
Visschedijk, G.C.
Lebesque, L.H.E.M.
Lucassen, I.M.P.J.
van Riessen, B.
van Rijn, A.
te Brake, G.M.
Publication year
2015
Abstract
In order to achieve a further reduction of delivery time, costs and emissions of the hinterland transportation of containers, The Port of Rotterdam Authority aims to raise the utilization rate of inland barge and rail capacity. Efficient transport planning methods are essential to achieve this. Synchromodality is the flexible and sustainable deployment of different modes of transport in a network under the direction of a logistics service provider, so that the customer is offered an integrated solution for his (inland) transport. The concept of synchromodal inland container transportation is promising, but not operational yet, since stakeholders need to make the mind shift from traditional planning to network planning. In order to provide transport planners, transport sales persons, and the customer with insights in how synchromodal planning can improve the network’s performance and reduce the supply chain costs, we created a serious game called Synchro Mania. This paper describes the design and development of Synchro Mania and summarises the results of the game’s evaluation.
Subject
Human & Operational Modelling Urban Mobility & Environment
TPI - Training & Performance Innovations HOI - Human Behaviour & Organisational Innovations STL - Sustainable Transport & Logistics
ELSS - Earth, Life and Social Sciences
Virtual environments and Gaming
To reference this document use:
http://resolver.tudelft.nl/uuid:3c49819d-839e-4786-97db-c1ca02f606f3
TNO identifier
528385
Source
46th International Simulation and Gaming Association Conference, ISAGA 2015, Kyoto, Japan (18-25 juli, 2015), 1-12
Article number
Simulation & Gaming for Planning & Policy 2 - PP10 - Paper ID : 39
Document type
conference paper