Title
Personalised feedback and eco-driving: An explorative study
Author
Brouwer, R.F.T.
Stuiver, A.
Hof, T.
Kroon, L.
Pauwelussen, J.
Holleman, B.
Publication year
2015
Abstract
Conventional road transport has negative impact on the environment. Stimulating eco-driving through feedback to the driver about his/her energy conservation performance has the potential to reduce CO2 emissions and promote fuel cost savings. Not all drivers respond well to the same type of feedback. Research has shown that different drivers are attracted to different types of information and feedback. The goal of this paper is to explore which different driver segments with specific psychographic characteristics can be distinguished, how these characteristics can be used in the development of an ecodriving support system and whether tailoring eco-driving feedback technology to these different driver segments will lead to increased acceptance and thus effectiveness of the eco feedback technology. The driver segments are based on the value orientation theory and learning orientation theory. Different possibilities for feedback were tested in an exploratory study in a driving simulator. An explorative study was selected since the choice of the display (how and when the information is presented) may have a strong impact on the results. This makes testing of the selected driver segments very difficult. The results of the study nevertheless suggest that adapting the display to a driver segment showed an increase in acceptance in certain cases. The results showed small differences for ratings on acceptation, ease of use, favouritism and a lower general rating between matched (e.g., learning display with learning oriented drivers) and mismatched displays (e.g., learning display with performance oriented drivers). Using a display that gives historical feedback and incorporates learning elements suggested a non-verifiable increase in acceptance for learning oriented drivers. However historical feedback and learning elements may be less effective for performance oriented drivers, who may need comparative feedback and game elements to improve energy conserving driving behaviour. © 2015.
Subject
Human & Operational Modelling
PCS - Perceptual and Cognitive Systems
ELSS - Earth, Life and Social Sciences
Traffic
Acceptance
Adaptive HMI
Driver behaviour change
Driver segments
Goal orientation
Green driving support
Personalisation
Value orientation
Transportation
Acceptance
Adaptive HMI
Driver behaviour
Driver segments
Goal orientations
Green drivings
Personalisation
Value orientation
Energy conservation
carbon dioxide
carbon emission
learning
ranking
road transport
transportation technology
travel behavior
valuation
To reference this document use:
http://resolver.tudelft.nl/uuid:22f6c389-cff8-4c9a-96af-4ebf45265979
DOI
https://doi.org/10.1016/j.trc.2015.04.027
TNO identifier
528006
Publisher
Elsevier Ltd
ISSN
0968-090X
Source
Transportation Research Part C: Emerging Technologies, 58 (Part D), 760-771
Document type
article