Title
Temporal work by consultants in nascent market categories: constructing a market for knowledge in quantum computin
Author
Hilkamo, O.
Barbe, A.S.
Granqvist, N.
Geurts, A.
Publication year
2021
Abstract
The literatures on market categories and temporal work pay limited attention to the agentic role of intermediaries in nascent market categories. Through an inductive analysis of quantum computing, we explore how management consultancies perform temporal work in such settings. We find that management consultancies construct a market for knowledge by engaging in three types of temporal work. First, they bring the future market category into present existence and thus make it an object for action. Second, they construct ultimate uncertainty and ambiguity and therefore a need for external knowledge. Third, they create a sense of urgency for immediate market engagement. Our findings shed light on the active intermediating role of management consultancies in nascent market categories, allowing them to capitalise on novel markets very early on.
Subject
Market categories
Emergence
Temporal work
Quantum computing
Market for knowledge
To reference this document use:
http://resolver.tudelft.nl/uuid:1ed24138-cb90-4bcc-ab1b-ae0bc2f39ee2
DOI
https://doi.org/10.1080/09537325.2021.1931098
TNO identifier
957296
Source
Technology analysis & Strategic management
Document type
article