Print Email Facebook Twitter Incorporating car owner preferences for the introduction of economic incentives for speed limit enforcement Title Incorporating car owner preferences for the introduction of economic incentives for speed limit enforcement Author Sahebi, S. Nassiri, H. van Wee, B. Araghi, Y. Publication year 2019 Abstract Human error including driving misbehavior contributes to over 90 percent of road vehicle accidents, and speeding is considered to be risky. Smart technologies, such as Connected Vehicle System (CVS) are among the interesting technical options to improve driving behavior, and Pay-As-You-Speed (PAYS) is an effective economic incentive to reduce speed violations. We investigated the acceptability of CVS with and without the presence of economic incentives, such as PAYS, in the context of a middle-income country: Iran. We used a Zero-Inflated Ordered Probit model (ZIOP) to estimate drivers? willingness to pay for a CVS, and a hazard-based model for predicting the incentive level needed for accepting CVS via a PAYS scheme. ZIOP model indicated that drivers with the following characteristics were more likely to pay more for CVS: having a comprehensive insurance coverage, being younger than 60 years, owning more than one car, and having older vehicles. The hazard-based model also confirmed that drivers that speed relatively often have a lower tendency to adopt CVS, and drivers who experienced an accident in the past were more inclined to adopt CVS via PAYS. Also, drivers' opinion about CVS, vehicle characteristics, demographics, and driving experience influenced the effect of PAYS characteristics on acceptability of CVS. Finally, we offer recommendations for how to effectively implement CVS, in order to significantly reduce the high fatality and accident rates in middle-income countries such as Iran. Subject Connected Vehicle SystemParametric hazard-based modelPay-As-You-SpeedSpeed limit enforcementZero-Inflated Ordered Probit modelHazardsInsuranceSpeedVehiclesDriving experiencesInsurance coveragesMiddle-income countriesOrdered probit modelSpeed limitVehicle characteristicsVehicle systemWillingness to payAccidents To reference this document use: http://resolver.tudelft.nl/uuid:1aac71b8-0041-47b3-8e8d-af3633c49252 TNO identifier 868183 Publisher Elsevier Ltd ISSN 1369-8478 Source Transportation Research Part F: Traffic Psychology and Behaviour, 64, 509-521 Document type article Files To receive the publication files, please send an e-mail request to TNO Library.