Title
#SupportTheCause: Identifying motivations to participate in online health campaigns
Author
Nguyen, D.
van den Broek, T.A.
Hauff, C.
Hiemstra, D.
Ehrenhard, M.L.
Publication year
2015
Abstract
We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action (van Zomeren et al., 2008). We find that automatic classification based on Movember profiles is fairly accurate, while automatic classification based on tweets is challenging. Using our classifier, we find a strong relation between types of motivations and donations. Our study is a first step towards scaling-up collective action research methods.
Subject
Urban Mobility & Environment
SP2 - Strategy & Policy 2
ELSS - Earth, Life and Social Sciences
Informatics
To reference this document use:
http://resolver.tudelft.nl/uuid:aee25b2f-ad45-456f-91c6-c1d2562f7c48
TNO identifier
528696
Source
EMNLP conference, 17-21 September 2015, Lisbon, Portugal, 1-7
Document type
conference paper