Print Email Facebook Twitter Factors shaping the user experience on utiliterian websites Title Factors shaping the user experience on utiliterian websites Author Hompe, T. Leker, J. van der Mast, C. Neerincx, M.A. TNO Defensie en Veiligheid Publication year 2007 Abstract This paper explores factors that influence the user experience when using utilitarian websites. A theoretical model for the user experience of utilitarian websites is proposed and investigated. This model is an extension of the Technology Acceptance Model (TAM). The effects of perceived ease of use, perceived usefulness, perceived enjoyment, perceived visual aesthetics, internet anxiety and internet playfulness on the behavioural intention to use were examined. Most of these factors were adapted from earlier literature. The paper also introduces a new construct, perceived interactivity. A web survey was conducted, yielding a sample size of 147. The results confirmed 8 of the original 14 hypotheses. Perceived enjoyment and perceived visual aesthetics showed to be important factors in shaping the user experience. Subject AestheticsEnjoymentInteractivityTechnology Acceptance ModelUser experienceInternetToolsWireless telecommunication systemsAestheticsEnjoymentInteractivityTechnology acceptance modelUser experienceWebsites To reference this document use: http://resolver.tudelft.nl/uuid:01d2ba5d-71c7-4ed5-a033-d0c69a97d8b6 TNO identifier 503153 Publisher EUROSIS Source 13th Annual Scientific Conference on Web Technology, New Media Communications and Telematics Theory Methods, Tools and Applications and D-TV, EUROMEDIA 2007, 25 April 2007 through 27 April 2007, Delft, 37-44 Document type conference paper Files To receive the publication files, please send an e-mail request to TNO Library.